Email Marketing

Category: Finance, Real Estate.

Below are four of my favorite ways to generate leads.

They are listed below in no particular order of preference or importance. While they re very different from one another, relatively inexpensive to, each is effective duplicate and easy to implement. Farming Expired Listings. I d much rather farm expired listings where the owners are known sellers than to cold call prospects. Farming Expired Listings is my favorite lead generating strategy. Listings expire almost everyday, and somebody is going to re- list them.

It could be if you have a system for going after them, and you work it daily. Will it be you? You can find a good expired listing system by Googling" Farming Expired Listings. " Expired Listing Systems don t cost a lot- in some instances the cost is less than a tank of gas. Web Sites can generate leads through content. Real Estate Agent Web Sites. Like a web site, content is multi purposed.

More specifically, prospects can become better informed through information you provide on your web site. It can attract visitor, engage and inform about real estate related matters an can be instrumental in converting them to paying customers. And if you have a way to capture email names and addresses you should do it. And as you ll come to know if you don t already, selling is less about high pressure sales tactics and more about relationships. If you don t have a way to capture a visitors contact information you should get one, because once you have it you can remain in contact continue putting your marketing messages in front of them, and repetitive marketing is key developing relationships with them. In fact, you should forget being" pushy" altogether, and focus on relationship building, because people do business with people they know, like and trust.

Email Marketing is perhaps the best lead generator of all. Email Marketing. When you provide good information on a regular basis they are more likely to consider you when they re interested in buying or selling real estate. A good way to enhance your email marketing results is to use a sequential autoresponder that captures the names and email addresses of folk who visit your web site. And it s so very affordable. By doing so you ll be able to send follow- up messages on a regular basis, almost completely automatically. Set up a series of messages one time and you can use it until time ends, again and again- without fail and hardly lifting a finger ever again after the initial effort writing the messages and loading them into your autoresponder.

Set up one message and you can use it thousands of times. If you don t already have one you can go to Google and type in" autoresponders. " I love mine and can t ever imagine marketing anything without it. Ask any and everybody you know for referrals. Referrals. Friends and family members will be happy to refer their friends to you, but don t assume they will do it because they know you re a real estate agent. Stress to them that in order to be successful you need a replenishing source of leads.

Instead, be assertive and ask them to refer friends, coworkers and acquaintances. You jut might be surprised by how many referrals they give you and how often they do. There you have it- 4 ways to generate a steady stream of warm, responsive prospects. Conclusion. Begin with one strategy, then add one at a time until you re using all of them, or start all of them at the same time. To your real estate marketing success. Either way you do it you ll probably have some success with them, too- especially if you work them consistently.

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